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H&M and Maison Martin Margiela

October 26, 2012

On October 23rd H&M presented its new collection designed by Maison Martin Margiela.

Maison Martin Margiela believes in showing its work outside of the traditional context and for this reason a big party, with plenty of celebrities (Sarah Jessica Parker, Julianne Moore, Mena Suvari, Kanye West, Helena Christensen, Selma Blair, Alan Cumming and Chace Crawford were among the guests), was organized in New York.

The collection with H&M, a series of re-editions of Maison Martin Margiela garments and accessories from various seasons, was further revealed in special art installations on various floors: artists Daniel Arsham, Frederique Chauveaux and Noemie Goudal, created sculptures, projections and photographs for the event.

The Maison Martin Margiela with H&M collection will be launched on November 15th in about 230 H&M stores worldwide.

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