Blog Fashion

#iloveyoox

October 4, 2013

Yoox, the group that is selling online clothes and accessories of famous and less famous brands, has recently launched its new advertising campaign: 3 videos are showing the life of 3 real customers of Yoox.

A TV troupe followed themduring their daily life, collection their comments and opinions about the service offered by Yoox and about the reasons that make them love this group so much.

The project is called #iloveyoox and it aims to seek and find other customers who would like to become protagonists of these amazing reality-advs.

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Yoox, il gruppo che vende online abbigliamento, accessori, design e oggetti d’arte, ha recentemente lanciato la sua nuova campagna pubblicitaria. Tre video raccontano la storia di altrettanti reali clienti di Yoox.

Una troupe li ha seguiti durante i loro spostamenti e impegni quotidiani raccogliendo commenti e pareri sul servizio offerto da Yoox e sul perché sono clienti affezionati.

Il progetto si chiama #iloveyoox e punta a cercare (e trovare) altri utenti disposti a diventare i protagonisti di questi carinissimi reality spot.

 

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