Blog Eye on the street

All crazy for Cotton Leads

February 20, 2014

Fruit of the Loom, Original Marines and Zucchi Bassetti are just some of the 30 international brands that support the program Cotton Leads, promoted by Cotton Council International, National Cotton Council of America, Cotton Incorporated and Cotton Australia.

Cotton Leads promotes the sustainable and responsible production of cotton in America and Australia, where the yarn made out of this process is the result of best practices that keep on improving the production activity of the farmers and industries of these two countries, representing today the 17% of the global production.

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Fruit of the Loom, Original Marines e Zucchi Bassetti sono alcuni tra i 30 brand internazionali che sostengono il programma Cotton Leads, di Cotton Council International, National Cotton Council of America, Cotton Incorporated e Cotton Australia.

Cotton Leads promuove la produzione responsabile di cotone in America e in Australia, dove il filato contraddistinto da questo metodo è il risultato di un miglioramento continuo nelle pratiche produttive dei coltivatori e nelle aziende agricole di questi due Stati, rappresentando oggi circa il 17% della produzione mondiale.

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