JNBY means Just Naturally Be Yourself. I think that this is the message that every brand and fashion company should send to its customers.
JNBY was founded by a Chinese designer called Lin Li who has always been fond of art and culture and who now owns one of the most famous Asian fashion company.
I had the opportunity to see the next SS 2013 JNBY Collection few weeks ago and I found it very similar to my ‘style’ (if I have one..). Natural, high quality materials and symmetrical shapes; a minimal style which is elegant, but casual and which has been inspired by the jungle colours (deep greens and browns associated with camouflage patterns and gold nuances which become reds, blues and indigos).
The pictures of this post has been taken by Amira Fritz, a German artist who was asked by Lin to immortalize her creations during a long journey through the Asian lands.