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Milan Design Week: the Nespresso taste

April 18, 2012

If you are in Milan during this Design Week you should not miss the Nespresso event which is taking place in via Tortona, traditionally the core of the Fuori Salone initiatives.

Inside ‘La Torneria’, a former industrial space, Piero Lissoni has designed for Nespresso a container which houses a range of multisensory experiences on two levels, set to seduce guests with the aroma and the emotions of a Nespresso coffee in a welcoming and highly stimulating environment.

 

 

At the heart of the project, the Nespresso capsule: a cell design replicated thousands of times in order to create a delicate pattern which envelopes the surface of the empty entrance space like a kind of skin.

I went to ‘La Torneria’ on Monday for the press preview and once I passed through the experience gallery I had the opportunity to find myself with some blogger-friends in the tasting zone on the upper floor: a moment of relax delighted with a cup of coffee (of course) and lot of chatters.

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