How to communicate sustainability

Sustainability has become a buzzword over the years. All the indicators tell us that the future belongs to companies authentically committed to sustainability meant in its three key-dimensions: environmental, social and economic-organizational. The critical point consists in that authenticity component we don’t always find in the communication of projects and initiatives “sold” as sustainable: one…

Aware knits

“Authentic humanism is built on the awareness of human insufficiencies.” Nicolás Gómez Dávila. Alpes, Soufflé Di.Vé, Butterfly We have always lived an anthropocentric life, focused on ourselves, supreme human beings and exclusive creators of the Universe. A relevance experienced as a simple superiority over the rest of the (animal) world or as a presumed pre-eminence…

In tune with natural sensitivity

It’s time to approach a new, more positive vision of the future, to relax and feel good, to appreciate the relationship between comfort and softness, moving towards smarter lightweight yarn qualities that embody elegance and preciousness. Suedwolle Group Italia Yarns can be designed to offer smooth tactility, comfort, wellness, shelter and cosiness, mainly in their…

FTY for New Designers

Let’s create a virtual place where schools, spinners and knitwear companies can develop positive connections for aspiring designers. After the positive experience of the FTY 2020 contest, we decided to invest even more in digital relations. The FB group broadens its scope and change its name: Feel the Yarn for New Designers is born. For…

Workshops start again from Asia

​Live meetings in Tokyo and at Shenzhen to show the A/W 2021/22 collections. Time has come for the workshops to restart: Tokyo (13th/14th October  – “Feel the Yarn – Workshop Yarns Tokyo – A/W 21.22 Move Beyond” – TOC Ariake, Convention Hall) and, in collaboration with ICE, Shenzhen (20th/21st October – “Workshop Feel The Yarn…