As rudimentary as a blank page. A clean slate for rewriting and redefining. There is a need for cleanness, quality, to abandon extremism and complacent and ephemeral extravagance, to do away with the superfluous and get to the real essence of things. Photo and concept by Elisabetta Scarpini A better place Concreteness, sense of reality, need…
Chance are the expression chemical management will sound very technical and not very interesting to the average consumer who enters the store to buy an item of clothing, a pair of shoes or an accessory. I have to buy a shirt for the gym, a sweater, a belt… What does chemistry have to do with…
“As soon as people decide to confront a problem, they realize that they are far more capable than they thought they were”. Paulo Coelho Sometimes uncertainty is more frightening than the problem. Summer 2022 is so far away that we can shape it in order to face it with strategy and…
The fashion system has always been based on a seasonal framework. Today we start to breach the boundaries of this model of creativity and are open to include a variety of different body types, of heterogeneous origin, of cultural diversities. Concept as no-gender and no-season are stimulating the development of a new aesthetic freedom, fluid,…
Many young designers eventually applied to be part of the new competition by Feel the Yarn. During the next 3 months they will be developing their ideas with the yarns of the FTY spinning mills. In this period the FB group FTY for new designers will host their moodboards and, finally, their outfits to be…
Before starting to talk about how to prepare the collection plan, we should take a moment to reflect on which are the main fundamentals, that identify a brand its strategy to be successfully on the market: customer target brand style product specialization price level distribution network Customer target For a brand already existing on the…
The music is changing: discover the new contents designed by the FTY’s platform to give ever more support to whom likes to create lovely and price targeted SS22 knitwear collections. www.feeltheyarn.it is on-line with new features, starting from an easier home page: A fast gateway to the new collections of 38 Italian spinners A selection of…
