From farm to closet: regenerative agriculture and sustainable fashion

Regenerative agriculture is certainly in vogue. Industry giants such as Kering and VF Corporation, brands like Armani and Stella McCartney, as well as sustainability-oriented independent labels, have publicly embraced the cause, recognizing the connection between the fashion industry and cotton cultivation systems or forest management for viscose production. In general terms, the expression “regenerative agriculture”…

Soft Sport

In moments of instability and tension such as those we have been experiencing for some years now, the desire emerges to re-establish calmer and more relaxing situations, if not downright pleasant and fun. In the world of textiles and fashion we are witnessing contrasting trends. On the one hand, attention to fashion based on quality,…

A warm embrace

Big cables, ribs, roses, decorations, embellishments. In the S/S 2024 Pre-Collections, a sweater alone is not enough. Even a classic needs an extra tweak, as shown by the experiments into shades of white and sand by Chloé, Jil Sander and Victoria Beckham. Floral-themed designs ranging from basic (Max Mara) to pops of bright colour (MSGM)…

The long summer

The long, sunny season. A single hot wave, a single warm embrace inside body-con dresses and lively textures. The S/S 2024 Pre-Collections focus closely on colour: from aqua green at David Koma and Lanvin to impalpable green at Stella McCartney through yellow at Carolina Herrera. All in sorbet versions, little treats for cooling down. Like…