Merchandising

The 5 fundamentals for the marketing plan

Before starting to talk about how to prepare the collection plan, we should take a moment to reflect on which are the main fundamentals, that identify a brand its strategy to be successfully on the market: customer target brand style product specialization price level distribution network Customer target For a brand already existing on the…

Introducing Merchandising

This section aims to give some notions on what the general rules are to prepare a “collection plan”. The collection plan is a set of indications to be followed to develop a clothing brand (with the specific characteristics an accessories brand too) of any kind of target, gender, type. Designers will find it as a…