“Be like a flower, survive the rain and use it to grow”. Every summer season is a real challenge for knitwear. AVORIO BIO, Olcese Ferrari HYBRID, Pecci Filati We often choose not to choose and we end up in the safe and reassuring path of things already experienced. In this new summer season we are…
The recent events, climate change, natural disasters, pandemic emergency have deeply impressed the world people. The consumers have developed a particular interest for all the elements, from food to cosmetics, from technological devices to textiles, that can control safety, take care for wellness, protect health, respect humans and the environment. The entire textile pipeline has…
The new format, involving 27 young designers between the ages of 22 and 35, is entering into the moodboards’ publication stage. After the match with the Italian spinners, the participants received the colour cards of the yarns that they will be using to interpret the theme “Fluid”. The first outcomes are in the updated moodboards they are presenting right…
Take a look at our choice among the best yarns from Italy and filter the articles according to your needs… Finding Italian yarns has never been so easy! FTY collects materials coming from 38 Italian companies and classifies them according to the most common fashion needs. FILTER’S GLOSSARY: Search (text): type here what you are…
As rudimentary as a blank page. A clean slate for rewriting and redefining. There is a need for cleanness, quality, to abandon extremism and complacent and ephemeral extravagance, to do away with the superfluous and get to the real essence of things. Photo and concept by Elisabetta Scarpini A better place Concreteness, sense of reality, need…
Chance are the expression chemical management will sound very technical and not very interesting to the average consumer who enters the store to buy an item of clothing, a pair of shoes or an accessory. I have to buy a shirt for the gym, a sweater, a belt… What does chemistry have to do with…
“As soon as people decide to confront a problem, they realize that they are far more capable than they thought they were”. Paulo Coelho Sometimes uncertainty is more frightening than the problem. Summer 2022 is so far away that we can shape it in order to face it with strategy and…
The fashion system has always been based on a seasonal framework. Today we start to breach the boundaries of this model of creativity and are open to include a variety of different body types, of heterogeneous origin, of cultural diversities. Concept as no-gender and no-season are stimulating the development of a new aesthetic freedom, fluid,…
Many young designers eventually applied to be part of the new competition by Feel the Yarn. During the next 3 months they will be developing their ideas with the yarns of the FTY spinning mills. In this period the FB group FTY for new designers will host their moodboards and, finally, their outfits to be…
Before starting to talk about how to prepare the collection plan, we should take a moment to reflect on which are the main fundamentals, that identify a brand its strategy to be successfully on the market: customer target brand style product specialization price level distribution network Customer target For a brand already existing on the…
