Drought emergency: Fashion Supply Chain does its part to reduce waste and water consumption

Waste reduction, technological investment, recovery and recycling are the key words in the production of sustainable supply chains. And consumers can also make an important contribution through their purchasing choices. The thunderstorms that hit several Italian regions towards the end of summer, often violent due to the tropicalization of the climate, are by no means…

Maxi dresses, maxi style

Warm, comfortable cocoons: maxi dresses for winter reminiscent of nests for sheltering from the cold. Some are dabbling with pale colours (like Sportmax, Issey Miyake, Altuzarra), others are playing with tears and irregularities (like N°21 and Acne Studios). Some are going for minimalism (Jil Sander, Bally) while others are exploring colours, shapes and appliqués (Chloé,…

The thousand faces of the gilet

Sleeveless yet packed with imagination and shapes: from minimal to ironic, oversize to structured with zips and buttons. For next winter, designers from Prada to Stella McCartney are focusing on the gilet as a key piece, offering it with plunging necklines, exaggerated collars and drop shoulders. Concept and story by Superzoom Marco Rambaldi Tory Burch…

Initial numbers from the 4sustainability annual event

The excellence of the fashion chain ​​indicates aggregation as the key to change. More than three hundred professionals from the fashion industry gathered on the 9th of June in Florence. A varied audience, made up of representatives from different brands – Armani, Burberry, Brunello Cucinelli, Dainese, Ferragamo, Hugo Boss, Kering, Luisa Spagnoli, LVMH, Max Mara,…

The Textile & Fashion System and Sustainability: photograph of a necessary metamorphosis

by Francesca Rulli Fashion is one of the most polluting industries in the world. For years, all the most impactful sectors have started a transition which unfortunately is still too slow and unevenly applied. In this historical moment, fashion & luxury brands have a great responsibility, which in my opinion is also a precious opportunity:…

n.15 | The easiest way to find the best Italian yarns

Take a look at our choice among the best yarns from Italy and filter the articles according to your needs. This month our selection is for: silk and viscose. Materia 7 Industria Italiana Filati Bamboo, Hemp, Linen, Viscose OTW®Jade Suedwolle Group Italia Silk, Wool Soffio The Royal Co. Cashmere, Cotton, Silk Positano Nm. 27.500 Pinori Filati Viscose Salina Casa del Filato Cotton, Linen, Viscose…

Long cardigans for a cozy winter

From tone-on-tone by Valentino to a mix of colours by Chanel. Next winter’s knitwear is going to be all about long, cozy cardigans. Explore this trend and discover the proposals from the designers playing with accessories, colours and layering. Concept and story by Superzoom BARBARA BUI BLUMARINE KITON FREDERICK ANDERSON GABRIELA HEARST LAQUAN SMITH VALENTINO…

Sandcastles

“A machine can do the work of fifty ordinary men, but no machine can do the work of an exceptional man.” Elbert Hubbard Lanificio dell'Olivo, art. Noir The Royal Co., art. Viseé We create extraordinary machines to make jacquard that look like photographs but every season knitwear is reborn from the hand knitting needles and…