When we talk about fashion, creativity is the word that interprets visions and desires, but creativity is much more than this.
It is the result of even more evident impulses coming from science, technology and new values of sustainability.
Creativity and innovation develop along the whole textile pipeline in new materials, dyeing, finishing, styles, processes of industrialization and production, but also in technological communication systems, in the sales strategies, without forgetting the research that is more and more pressing for the regeneration and the recycling of pre-and post-consumer products in a context of circular economy.
It is impossible to recap the wide range of innovations. One of the most important aspect is the creative work on the yarns, the research and the study of natural and sustainable fibres, as well as the unexpected blends which propose aspects and alternative tactile effects.
Among the natural fibres, linen and hemp are of great interest, vegetal fibres that meet with all sustainable standards: none or reduced irrigation, no use of pesticides and fertilizers, only the sun, the rain and the wind contribute to the growth. Also, the spinning and weaving processes do not use dangerous chemical products. Many properties are instead important: antibacterial, hypoallergenic, insulating, biodegradable.
The production of organic cotton is also increasing, primary fibre for summer knitwear collections that is certified BCI and the viscose FSC with the respect for the environment.
One further creative hint comes from the “NO WASTE” concept. Precise rules are being studied for recovery of pre-and post-consumer textile waste to avoid dispersion and to direct them to recycling processes. Processes that still need for innovation because of the difficulty to identify, separate, recover the wide variety of fibres and accessories.
Essential is the transformation of synthetic fibres such as polyester and polyamide, also processed from the recovery of plastic bottles (PET), of plastic products from the oceans. Products that are widely available with interesting blends in yarns collections for Spring-Summer 2023 season.
In summer and in winter, wool and mohair are always present in fine yarns with soft touch for ultralight knits, combined with recycled nylon.
The world of creativity and innovation is expanding with new fibres of vegetal origin, Cupro, seaweed, food waste like orange and so on. Of great interest is the world of dyeing that will be the subject of further research.