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Emilio Pucci: the book

February 13, 2013

Vanessa Friedman, the Financial Times fashion editor, dedicates to Emilio Pucci a book made by photographs, drawings, and candid shots from the archive of the Emilio Pucci Foundation.

In this book, published by Taschen, she places Emilio’s achievements in the context of fashion history, and provides insight into the remarkable Pucci dynasty.

The Pucci story is a modern epic: the brand’s founder, Marchese Emilio Pucci di Barsento, was a charismatic aristocrat whose lineage extends back to the 14th century. The family company grew from one tiny store to an international brand with 50 boutiques worldwide (and a presence in 300 more). But it is also a tale of innovation: Pucci was one of the first brands to bear a logo, and a pioneer of diversification into interiors, athletic wear and accessories.


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