Fashion would not be fashion without the impact that colors have the power to exert on people at the crucial moment of choosing a product. Color is therefore the driving force of fashion, design, consumer products in general and expresses deep reactions, not only aesthetic but above all emotional.
It is the expression of a state of mind, of a feeling linked to the environment and to the events, dreams and desires of each person. Color and matter are closely connected, interpreters of opacity or gloss, highlights of reliefs and volumes, of naturalness and artificiality, of real and virtual.
Technological research has opened new opportunities for color. Sensitive fabrics that change color at the simple touch, reflective materials that enhance brightness and brilliance. However, a new ecological sensitivity increasingly directs young consumers to approach and appreciate dyeing processes in the name of sustainability, with a control of water and energy consumption, with the use of less aggressive dyes, with the search for virtuous dyeing solutions which use dyeing plants, powders and earths and much more to color yarns and fabrics.
After more than a century of neglect, dyeing plants are once again protagonists and their use on an industrial level is already a reality, to the benefit of health and the environment. The dyes, the yellow of the reseda, the green of the nettle, the blue of the guado, all the shades of red from madder and so on are extracted and filtered from barks, rhizomes, lichens, leaves, fruits and flowers.
In a perfect balance between Nature and Technology, yarns and knits are subjected to the 100% natural dyeing process, from dried herbs, without chemicals or additives. A virtuous process that contrasts climate change by reducing CO2 emissions, limiting waste with the recycling of production waste such as fertilizers in agriculture or biomass for the production of renewable energy.