Today I would like to let you know about a beautiful initiative by Doug and Lara Zander. In the U.S. they have founded Stitch Red, a national heart disease awareness campaign supported by the Needlearts industry. The campaign is driving efforts to draw attention to heart disease, the #1 killer of women in the United States, help people understand their risk factors for the disease and encourage the adoption of healthier lifestyles to protect their heart health.
A majority of manufacturers and designers throughout the industry are creating and selling Stitch Red products to benefit the Foundation for the National Institutes of Health (FNIH) in support of The Heart Truth®. Local yarn stores across the country are supporting the campaign by carrying these products and hosting Stitch Red events to raise awareness about heart disease.