Browsing Tag


  • Blog Eye on the street

    Dorando: NO OIL running

    Lenpur, merino wool and silk: these are the yarns used for sweaters, shorts and underwear, representing an absolutely new alternative to traditional runners’ outfits, normally made by derivatives of crude oil.…

    August 22, 2014
  • Blog Eye on the street

    Tomas Berdych for H&M

    Even this year H&M has decided to invest on sportswear and in particular on those dedicated to tennis. The new H&M collection made for racket, tennis ball and red ground lovers was born in…

    June 4, 2014
  • Blog Fashion

    H&M expands the sport line

    H&M expands the sport line for women, men and children in collaboration with the athletes of the Swedish Olympic team . H&M sport focuses on performance , fit , function, fashion and comfort.…

    December 9, 2013