The magazine comes from a desire to talk about knitwear trends with the focus squarely on yarns.
Having looked at the publishing market, we have realised that there is no magazine out there that puts yarns at the heart of the extraordinary evolution of knitwear over the last 10 years.
The images and words behind the inspiration for knitwear creators will be placed alongside yarns, clothes and garments that provide the best visual representation of the themes chosen to depict the reality around us, or what will sum up our daily lives in the future. We are convinced of our ability to add another angle to our way of seeing yarns and of their capacity to interpret our moods and our passions.
