“The Future is Handmade”
A powerful spontaneous movement, started in our own houses, is setting trends and forcing spinners and designers to rethink their knitwear collections. Handmade, with coarse and colourful yarns, light and soft to make fast stitches with immediate output.
Hand-made knitwear responds to the need for immediate gratification of one’s own labour. In a society that is always running too fast and results are often disregarded, it is through needlework that spinning mills regain direct contact with the consumer and can communicate immediately through an immediate experience of sensory and tactile quality.
So here goes multicoloured crochet stitches to create three-dimensional floral and geometric combinations!
This first attack of the spring season therefore sees an immediate, although very short demand for, gauges 3 and 5, with coloured yarns and multi compositions. It is necessary to have a small warehouse of stock service to exploit immediately in order to bring out products with a strong personality on the market, even if with limited availability. It is very important, at this time, to overcome the globalised thought of “everything is always available” and return to the value of “extraodinary and limited”. This is a way of enhancing the value of products and minimising the risk of huge stocks, which are unsustainable in terms of both costs and consumption.
Communication and the sales network are therefore very important, as they must enhance the value of certain products that are only available at the beginning of the season.
Since the summer season enters the market in January, just after the sales, it is important to offer yarns that are still warm, but with summer colours, as our artistic director Elisabetta Scarpini suggests us in the Feel the Yarn, magazine edition: pastel, dusty colours to contrast with the winter of 2022, which will be dark and gloomy. The most popular yarns are definitely cottons mixed with carded wools.
Cashmere is once again a product for very few, and the only solution seems to be recycled cashmere. The answer to the need for lightness but also warmth comes from the very interesting mixes of cotton and mohair, brushed cotton and alpaca.
Stretch cotton is still an unexplored product but has enormous potential, especially in the 7 gauge.
The attack of the season calls for models with modern cuts, short round-neck shapes interrupted by side and front cuts. Split high necks, knitted dresses with a completely open back and crop pullovers that look like summer tops but with long sleeves. Multicoloured braids are placed on the shoulders as well as alternating in complex compositions on the front and back of the sweaters.
Big jacquard jackets, open without buttons, patchwork jacquards and knitted balaclavas!
Removable collars, in thick bouclet yarns, or furry knitted sleeve bottoms that mimic the fluttering feathers of summer catwalks!
A season’s attack for January 2023, in the name of reuse, and new, a contrast between end of season and new beginning and the perennial dichotomy between the warm wind of spring and the harsh terrain of winter.