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OUR NEWS WEB

OUR NEWS WEB

Essential

As rudimentary as a blank page. A clean slate for rewriting and redefining. There is a need for cleanness, quality, to abandon extremism and complacent and ephemeral extravagance, to do away with the superfluous and get to the real essence of things. Photo and concept by Elisabetta Scarpini A better place Concreteness, sense of reality, need…

SUSTAINABILITY WEB

SUSTAINABILITY WEB

Chemistry in production: how to buy “clean” clothes thanks to Chemical Management

Chance are the expression chemical management will sound very technical and not very interesting to the average consumer who enters the store to buy an item of clothing, a pair of shoes or an accessory. I have to buy a shirt for the gym, a sweater, a belt… What does chemistry have to do with…

STYLE WEB

STYLE WEB

Summer & Co(vid)

“As soon as people decide to confront a problem, they realize that they are far more capable than they thought they were”. Paulo Coelho Sometimes uncertainty is more frightening than the problem. Summer 2022 is so far away that we can shape it in order to face it with strategy and…

INNOVATION WEB

INNOVATION WEB

Seasonless collections open to new fashion concepts and materials

The fashion system has always been based on a seasonal framework. Today we start to breach the boundaries of this model of creativity and are open to include a variety of different body types, of heterogeneous origin, of cultural diversities. Concept as no-gender and no-season are stimulating the development of a new aesthetic freedom, fluid,…

NEW DESIGNERS WEB

NEW DESIGNERS WEB

Feel the Contest: support your favorite young designer!

Many young designers eventually applied to be part of the new competition by Feel the Yarn. During the next 3 months they will be developing their ideas with the yarns of the FTY spinning mills. In this period the FB group FTY for new designers will host their moodboards and, finally, their outfits to be…

MERCHANDISING WEB

MERCHANDISING WEB

The 5 fundamentals for the marketing plan

Before starting to talk about how to prepare the collection plan, we should take a moment to reflect on which are the main fundamentals, that identify a brand its strategy to be successfully on the market: customer target brand style product specialization price level distribution network Customer target For a brand already existing on the…