The “Feel the Yarn – Trademark Promotion” project, aimed at recording, and above all, promoting the Feel the Yarn brand on international markets, had the following objectives:

 

  • registration of the “Feel the Yarn” trademark in China, South Korea, Japan and the USA;
  • promotion of Feel the Yarn and the spinning mills participating, during the Pitti Immagine Filati fair (ed. 84 and 85); for this purpose a collateral event was organized in particular at the same fair which was held on 26 June 2019 at the Serre Torrigiani in Florence;
  • organization of two promotional events (workshops) aimed at the Chinese and Japanese markets (Tokyo, April 8-9; Shenzhen, April 11-12).
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