Against the Perma-crisis, the desire to rediscover moments of pleasure and forms of well-being arises: simple pleasures, frugal sobriety, liberating creativity, seductive expressiveness, conscious sensitivity.
Emotions and elements that manifest themselves in products created with the intention of beautifying the appearance and embellishing the quality. The collections play the card of discretion and timelessness, they change the rhythm, moving from seasonal collections to “rolling collections”, that is with continuous updates and innovations to adapt to variable climatic conditions and to interpret the spirit of the moment more precisely.
There is a growing desire for yarns with new consistencies, in balanced blends of natural fibres, with lightness and delicacy that coexist with brilliance and fluidity, perfect for creating sweaters that are particularly pleasant to wear in all weathers and in all seasons.
The counts become thin and the yarns are slightly creped with a fresh feel and a dynamic appearance.
Lightness, fluffiness and softness of cashmere and blends with fine merino wool.
The velvety sweetness of cottons for all seasons.
The refined transparency of precious blends and perforated textures.
A proven trend of knits for all ages and all times: denim.
Concept by Ornella Bignami, Elementi Moda